Last month, I watched John Chambers, CEO of Cisco, speak to a group of the world’s top CIOs. And, he made a point all meeting professionals need to hear: “Every company is now a technology company,” he said. From mining to manufacturing to consumer goods, he rattled off examples of how companies from the most … Read More
We all know someone with an email habit – or even an email addiction. It’s the guy at dinner, peeking down into the glowing abyss below. It’s the woman in the meeting who says, “Can you repeat the question?” as she shuffles her iPhone into her handbag. There are very few times in my long … Read More
TODAY’S trade show producers—and attendees—are welcoming alternative approaches to expo experiences with a common theme: innovation. Technology and apps are leading a revival in this new twist on B2B events, and organizers report higher productivity, a stronger return on investment and lower costs, compared to traditional approaches. In recent years, we’ve seen new meeting formats … Read More
This week, I had a chance to sit down with a room full of meeting planners at PCMA’s Convening Leaders event in Chicago and talk about the impact of location-based technologies on the future of events. And, I was very impressed with how far the use of this technology has come in just one short … Read More
We’re super excited to announce the addition of best-in-class event management to our award-winning event app platform. As apps become the central content and communication hub for events, it’s more critical than ever for event professionals to have an easy, integrated platform to cover the whole event lifecycle.
With spring and summer events finally winding down, we’ve had a few minutes to breath here at Zerista. And, we realized, many people may have missed some of this year’s most exciting releases for our event app. Ranging from simple to complex, we’ve rolled out a long list of things during the busiest few months … Read More
Technology is all about perspective. Sometimes that means convenience. Other times, it’s a fresh and easy way to find and consume relevant content. But overall, event technology is always intended to create a better experience for conference attendees.
Whether or not you are a fan of Mad Men, the show has arguably become as iconic as the time period it portrays. Over the years, we’ve watched the evolution of the characters and their story lines set against the backdrop of (some volatile) historical events that shaped generations to follow. It also brought back … Read More
Facing challenges is inevitable, especially in business. But can new web and mobile technologies for events turn some of those challenges into opportunities? The answer is certainly, yes. Take, for example, the B2B publisher Vendome Group. They have a number of different mechanisms for getting content to their audiences, including conferences.
Every time I read an article purporting to unlock the secrets to event app success it seems to start with the same advice – set goals. Yet, I find that a lot of the smart, ambitious meetings and events professionals we work with don’t even know where to start. So, I’ve come up with a … Read More