This year, companies in every region of the world expect to spend more per meeting and event attendee than in 2015, according to American Express Meetings & Events’ 2016 Global Meetings and Events Forecast. In North America, higher food and beverage costs will drive a 4.5% increase in cost per-attendee, according to the Global Business Travel … Read More
We’ve got some exciting news that’s sure to make your attendees’ lives easier and drive adoption and usage of your mobile event app! We’ve designed a new user interface, and customers are telling us that they’re navigating around the app much faster than before.
I give event planners and managers of life sciences events a lot of credit. Not only do they have to source venues, oversee registration, plan event content, manage exhibitors and a million other things … but they also have to make sure their events comply with government regulations around life sciences and medical events.
Last month, I watched John Chambers, CEO of Cisco, speak to a group of the world’s top CIOs. And, he made a point all meeting professionals need to hear: “Every company is now a technology company,” he said. From mining to manufacturing to consumer goods, he rattled off examples of how companies from the most … Read More
We all know someone with an email habit – or even an email addiction. It’s the guy at dinner, peeking down into the glowing abyss below. It’s the woman in the meeting who says, “Can you repeat the question?” as she shuffles her iPhone into her handbag. There are very few times in my long … Read More
TODAY’S trade show producers—and attendees—are welcoming alternative approaches to expo experiences with a common theme: innovation. Technology and apps are leading a revival in this new twist on B2B events, and organizers report higher productivity, a stronger return on investment and lower costs, compared to traditional approaches. In recent years, we’ve seen new meeting formats … Read More
This week, I had a chance to sit down with a room full of meeting planners at PCMA’s Convening Leaders event in Chicago and talk about the impact of location-based technologies on the future of events. And, I was very impressed with how far the use of this technology has come in just one short … Read More
We’re super excited to announce the addition of best-in-class event management to our award-winning event app platform. As apps become the central content and communication hub for events, it’s more critical than ever for event professionals to have an easy, integrated platform to cover the whole event lifecycle.
With spring and summer events finally winding down, we’ve had a few minutes to breath here at Zerista. And, we realized, many people may have missed some of this year’s most exciting releases for our event app. Ranging from simple to complex, we’ve rolled out a long list of things during the busiest few months … Read More
Technology is all about perspective. Sometimes that means convenience. Other times, it’s a fresh and easy way to find and consume relevant content. But overall, event technology is always intended to create a better experience for conference attendees.