Mad Tech!

Whether or not you are a fan of Mad Men, the show has arguably become as iconic as the time period it portrays. Over the years, we’ve watched the evolution of the characters and their story lines set against the backdrop of (some volatile) historical events that shaped generations to follow. It also brought back … Read More

New School Trade Shows

Five Things One Tradeshow Taught Us About Creating Experiences People Love This week, I went to a different kind of trade show. It stood out for a few reasons. The venue was different, sure — the event was on a ship — but that wasn’t what made it shine. Rather, it was different because, for … Read More

Six QR Codes Do’s and Don’ts at Events

If you’re feeling confused about Quick Response (QR) codes, you’re not alone. On the one hand, the mobile technology for decoding these boxy, two-dimensional barcodes has never been more widely available. These ingenious symbols add a digital dimension to physical objects, encoding complicated URLs that users would never attempt to key by hand, whisking them … Read More