Every time I read an article purporting to unlock the secrets to event app success it seems to start with the same advice – set goals. Yet, I find that a lot of the smart, ambitious meetings and events professionals we work with don’t even know where to start. So, I’ve come up with a … Read More
Category: Event Planning
All apps are not created equal. While many conferences, tradeshow and expos have found new levels of success with the help of apps, many have struggled to gain traction. So what separates a great event app start from a first-time flop? We’ve taken a look at the missteps of experts, event producers and technology providers … Read More
Five Things One Tradeshow Taught Us About Creating Experiences People Love This week, I went to a different kind of tradeshow. It stood out for a few reasons. The venue was different, sure — the event was on a ship — but that wasn’t what made it shine. Rather, it was different because, for the … Read More
There’s been a lot of talk about reinvention lately. In April, event industry luminary Jeff Hurt published a compelling manifesto, calling for reinvention in meetings and events. And PCMA has even built its summer event around the topic.
Getting money from event sponsors used to be easy. You’d find anything that costs money at your event – from floor space to show guides to coffee carts – and get someone to sponsor it. And that’s very much the same thinking that went in to early digital sponsorships.
Some day soon we’ll know who did this. We’ll find the person, or people, who orchestrated this inexplicable act of cowardice and barbarism. But, they won’t have won.
If you’re feeling confused about Quick Response (QR) codes, you’re not alone. On the one hand, the mobile technology for decoding these boxy, two-dimensional barcodes has never been more widely available. These ingenious symbols add a digital dimension to physical objects, encoding complicated URLs that users would never attempt to key by hand, whisking them … Read More
But with many other tasks to complete leading up to the event, some organizers neglect to get the word out and suffer from lower adoption rates. That would be a mistake because mobile and web-bases event apps are one of the best ways to increase return on investment for attendees and exhibitors.
Over the years it is easy for event organizers to continue to offer the same sponsorship packages to their prospects. Today, creative conference and trade show companies are developing packages that give maximum exposure over live, mobile, and web-based platforms.
Zerista can deliver to your show a mobile-only app, an integrated mobile and web-based platform, or a full solution that includes Zerista Expo — an exhibitor marketing suite — that will give your organization a great additional revenue generation stream.