Five Things One Tradeshow Taught Us About Creating Experiences People Love This week, I went to a different kind of tradeshow. It stood out for a few reasons. The venue was different, sure — the event was on a ship — but that wasn’t what made it shine. Rather, it was different because, for the … Read More
Category: Event Planning
There’s been a lot of talk about reinvention lately. In April, event industry luminary Jeff Hurt published a compelling manifesto, calling for reinvention in meetings and events. And PCMA has even built its summer event around the topic.
Getting money from event sponsors used to be easy. You’d find anything that costs money at your event – from floor space to show guides to coffee carts – and get someone to sponsor it. And that’s very much the same thinking that went in to early digital sponsorships.
Some day soon we’ll know who did this. We’ll find the person, or people, who orchestrated this inexplicable act of cowardice and barbarism. But, they won’t have won.
If you’re feeling confused about Quick Response (QR) codes, you’re not alone. On the one hand, the mobile technology for decoding these boxy, two-dimensional barcodes has never been more widely available. These ingenious symbols add a digital dimension to physical objects, encoding complicated URLs that users would never attempt to key by hand, whisking them … Read More
But with many other tasks to complete leading up to the event, some organizers neglect to get the word out and suffer from lower adoption rates. That would be a mistake because mobile and web-bases event apps are one of the best ways to increase return on investment for attendees and exhibitors.
Over the years it is easy for event organizers to continue to offer the same sponsorship packages to their prospects. Today, creative conference and trade show companies are developing packages that give maximum exposure over live, mobile, and web-based platforms.
Zerista can deliver to your show a mobile-only app, an integrated mobile and web-based platform, or a full solution that includes Zerista Expo — an exhibitor marketing suite — that will give your organization a great additional revenue generation stream.
“If you are looking for a complete and comprehensive event management platform with state-of-art app integration, look no further.” Zerista’s mobile and web-based event management solution was recently named top choice in a technology benchmark survey by B2B Marketing Magazine, a global business publication based in the UK.
As an event producer, you know that attendees now expect mobile access to show materials and social interaction at the show. What if you could provide that technology for a cost that works for your budget? Zerista, the award-winning event management software provider, gives you the tools to integrate all your show data into one … Read More