New School Tradeshows

Five Things One Tradeshow Taught Us About Creating Experiences People Love This week, I went to a different kind of tradeshow. It stood out for a few reasons. The venue was different, sure — the event was on a ship — but that wasn’t what made it shine. Rather, it was different because, for the … Read More

Six QR Code Do’s and Don’ts at Events

If you’re feeling confused about Quick Response (QR) codes, you’re not alone. On the one hand, the mobile technology for decoding these boxy, two-dimensional barcodes has never been more widely available. These ingenious symbols add a digital dimension to physical objects, encoding complicated URLs that users would never attempt to key by hand, whisking them … Read More