Looking back at 2018, you’ll recall that Apple announced controversial changes to its app guidelines designed to reduce the number of low-quality apps and spam in the App Store. After listening to feedback from event industry professionals and app developers, they revised their guidelines on templated apps.
With their most recent announcements, Apple has clarified their guidelines to make them even more event app friendly. Here are the key takeaways you need to know for 2018:
All Of Your Events Will Be Contained Within The Same App
Apple has NOT changed its position on consolidating event apps. You will be required to house your events within a single, vendor-branded container app. This model is a modern, efficient delivery system that will make the app process easier for our clients and their attendees.
Because Apple is no longer grandfathering existing event apps after April 2018, your Zerista Account Manager will help you accelerate your event app consolidation strategy.
Your App Will Be Registered Under Your Own App Store Account
Zerista has posted apps on behalf of the world’s biggest brands. You can count on us to help you secure and maintain an Apple app developer’s license and to guide you through the process of submitting your app to the Apple Store. We’ll make it simple, we promise.
Though our industry continues to change, Zerista’s commitment to highly personal event experiences, industry-leading technology, and exceptional customer service never will. We are dedicated to helping you through these transitions and we welcome you to contact your Account Manager with any questions or concerns.
The Zerista Team
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