It’s that time of year again: a brand new year is upon us and New Year’s Resolutions are top of mind. Maybe you’re going over last year’s events and wondering what you can improve or maybe you’re eager to get the new year started right. Either way, here are some simple steps event organizers can take now–and throughout the year–to ensure 2018 will be great!
1. Learn Something New
In addition to earning continuing education credits and certifications, event organizers are expected to stay on top of the industry’s latest trends and newest technologies. In 2018, find the time to make learning a priority: read the latest books about meeting planning and career advice and subscribe to e-newsletters, blogs, and podcasts. In our fast-paced industry, strategies and ideas that have worked well in the past may not work out as well in the future. It pays to keep learning!
2. Think Sponsorship
Whether or not your event has a tight budget, seeking sponsors can make a big difference to your bottom line. Brainstorm companies who would benefit from advertising at your trade shows, conferences, and hosted buyer events for a fee. Make sure to offer different sponsorship packages and advertising options and don’t forget to offer advertising via your meeting’s mobile event app.
3. Investigate New Event Tech
The first step to using new conference technology is to understand it! Investigate the ways mobile apps like Zerista can improve, streamline, or add value to your event. Looks for ways to increase engagement, provide networking opportunities, and offer interactive games for your attendees, exhibitors, and sponsors.
4. Follow Up
Don’t know how a particular event or experience was received? Ask the people who were there! The Zerista event app makes it easy to reach out to your event attendees and event participants to ask what went well and what could have gone better. Send surveys and polls to get the hard data you need to keep improving.
5. Visit Prospective Sites
Event organizers commonly admit to organizing events at venues they have never even visited. Visiting a site before your event may seem like too large a time commitment, but there are some aspects of your venue you won’t be able to tell from the website. Once you’ve decided to visit, check out the venue’s meeting rooms, lodging options, and transportation access, as well the overall feel of the site. Make sure the venue is a good fit for your attendees before you commit.