Marketing an Event? You Need to Go Viral
Why the cheesy image? Because viral marketing works. Even when you’re cheesy. See: Rebecca Black
Our goal is to give you every tool possible to maximize your event.
Your goal is to bring attendees to you, or your clients’, events.
Unfortunately, traditional marketing isn’t always effective. The sad fact of the matter is that people aren’t always going to listen to you, and regardless of how amazing your event is, its final amazingness is at the mercy of attendance. We live in a society overly-saturated with a cacophony of media and advertising messages, sounds we have collectively become proficient at tuning out.
Thanks to the internet, though, there’s another route to marketing that’s incredibly powerful: Word of Mouth Marketing. The internet has opened the door for unique or valuable ideas, goods, and, yes, even events to spread virally. For proof of the power of the internet one need look no further than Rebecca Black, whose song “Friday” (often dubbed “the worst song of all time”) was viewed over 160 million times on YouTube.
In order to help you get your event spreading virally, Zerista has created the social invite module for its ZeristaPRO platform. This functionality will empower your attendees to invite their colleagues and friends to events that they themselves are attending. We’re all more likely to trust and attend an event that our peers are attending, and it’s been proven that attendees are far more likely to finish the registration process if a friend invited them. In the end, this means more of a buzz and more awesomeness at your event – no headache necessary.
Features of the ZeristaPRO Social Invite Module:
1.) Send invitation email to contacts from your Gmail, Yahoo, and Windows Live address book
2.) Send invitation email to contacts uploaded from a CSV file
3.) Send invitation email to manually specified contacts.
4.) Post public invitation message on Facebook (as a post on wall) and Twitter (post as a status update)
