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We built our company around the primary goals of the event planner (or, if you prefer, event organizer, event architect, or event director). You want people to register, attend, and get the most out of the experience. You want to create a buzz. At the moment of execution, you want your event to be valuable and enjoyable.

We’ve created the ZeristaPRO platform with these goals in mind.

Research suggests that 64% an event planner’s working time is consumed by mind-numbing busywork. In addition to the fact that time is the currency of your life and it is being used in a manner described as “numbing,” we believe that if you could eliminate this nonsense from your workday you could better allocate that time to far more useful ventures – setting yourself ahead of the other event planners who are spending over half of their day with busywork. So, how do we remove the busyness from your agenda?

ZeristaPRO makes event planning a breeze.

• By using the matchmaking and chatter features attendees are able to connect and start buzzing long before your event takes place. This user-propelled pre-event buzz will virally build a sense of excitement for your events – no monkey-business or busy-work required.

• The schedule builders and agenda features make sure that all times and locations are in sync for all attendees & speakers – no mass notifications and confusion for small changes and adjustments.

• Chatter feed and social media integration allow attendees, speakers, and sponsors to establish a community organically, exchange thoughts and ideas about which sessions to attend, and get the conversation flowing long before anyone boards a plane or checks into a hotel.

• Effectiveness: streamlined registration, great user experience, and mobile event planning dashboard make it so that your event thrives and you aren’t tied to a computer.

Here at Zerista we’re hard at work making sure your event is the best it can be, the best way we know how: by constantly upgrading and improving our software. We know planning an event is a stressful process, and we’re committed to not only relieving many of the hassles, but to make you – the event organizer – look good in the process… because you deserve it.

Now, thanks to the hard work of the Zerista development team, you – the event planner – have better control than ever over your event site.

Changes to the database? You can now add and export attendees and sessions on your own, edit attendee and speaker profiles, or lock and unlock accounts when necessary.

Broadcast announcements & messages: When things get unpredictable (session change? Location change? Cancelations due to weather?) you can send a message in bulk to everyone attending your event.

Sophisticated dashboard: We’ve added a “track” column to the session listings in the admin panel, enabled you to add an RSS feed to your event site, and added support for multiple concurrent sessions per track.

With enhanced communication & more opportunities than ever to personalize your event with the administrative dashboard, you’ll be able to weather the literal and figurative storms that even the most challenging and unpredictable of events can throw at you.