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	<title>Zerista</title>
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	<description>The Event Intelligence Platform</description>
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		<title>Growing Trade Show Industry Means More Opportunity</title>
		<link>http://zerista.com/2012/04/growing-trade-show-industry-numbers-means-more-opportunity/</link>
		<comments>http://zerista.com/2012/04/growing-trade-show-industry-numbers-means-more-opportunity/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 14:57:21 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[attendees]]></category>
		<category><![CDATA[conference managers]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[organizer]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=2215</guid>
		<description><![CDATA[&#8220;The $100 billion trade show industry has been growing nearly 3 percent over the past 18 months,&#8221; &#8212; Steven Hacker, president of the International Association of Exhibitions and Events in Dallas. The above quote if from a recent Bloombery BusinessWeek article &#8220;Wring the Most Out of a TradeShow,&#8221; by Karen E. Klein. In the conversational article with Hacker said ...]]></description>
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		<title>90 Seconds To a Better Event</title>
		<link>http://zerista.com/2012/04/90-seconds-to-a-better-event/</link>
		<comments>http://zerista.com/2012/04/90-seconds-to-a-better-event/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 23:03:36 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Event Planning]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=2058</guid>
		<description><![CDATA[Watch a 90 seconds video and learn how Zerista can deliver a smarter, more socially connected, and successful event for attendees, exhibitors, and the organizer. Zerista &#8211; 90 Seconds to a Better Event from Peter Hoskins on Vimeo. &#160; Want To Run Smarter and More Socially Connected Events?  ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Zerista is Hiring!  Sales People Wanted</title>
		<link>http://zerista.com/2012/04/zerista-is-hiring-sales-people-wanted/</link>
		<comments>http://zerista.com/2012/04/zerista-is-hiring-sales-people-wanted/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 17:26:39 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Zerista]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=2039</guid>
		<description><![CDATA[Zerista is looking for killer sales people to help us find and close new customers in the events market throughout North America. Previous technology sales experience is a must have. If you have done this please read on. The Gig: This role requires strong understanding of attendee, exhibitor and organizer needs for conventions, trade shows ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Far More Than an Event Directory, Zerista Puts Trade Show Organizers in Control</title>
		<link>http://zerista.com/2012/03/far-more-than-an-event-directory-zerista-puts-trade-show-organizers-in-control/</link>
		<comments>http://zerista.com/2012/03/far-more-than-an-event-directory-zerista-puts-trade-show-organizers-in-control/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 16:27:46 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Tips & Techniques]]></category>
		<category><![CDATA[Event Marketing Strategies]]></category>
		<category><![CDATA[social media at conferences]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=1969</guid>
		<description><![CDATA[More Than Directory Far more than the printed show directory &#8212; Zerista delivers a dynamic platform to be accessed by attendees through multiple devices &#8212; iPhone, iPad, Android, Mobile Web. This will be a direct benefit for sponsors and exhibitors who have the ability to connect easier to prospects, schedule meetings, and share marketing messages ...]]></description>
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		<title>Zerista Plans to Pay its Customers to Use its Award Winning Software</title>
		<link>http://zerista.com/2012/01/zerista-plans-to-pay-its-customers-to-use-its-award-winning-software/</link>
		<comments>http://zerista.com/2012/01/zerista-plans-to-pay-its-customers-to-use-its-award-winning-software/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 14:59:14 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Tips & Techniques]]></category>
		<category><![CDATA[Exhibitor Marketing]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=1895</guid>
		<description><![CDATA[Yes it&#8217;s true.  With the launch of Zerista&#8217;s Exhibitor Marketing Suite, Zerista customers not only have the ability to reduce the cost of the event industry&#8217;s best mobile, web attendee networking and personalization suite, they have the opportunity to receive a larger check from Zerista than they are used to paying for web, mobile and ...]]></description>
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		<title>Mobile Apps for Events</title>
		<link>http://zerista.com/2012/01/mobile-apps-for-events/</link>
		<comments>http://zerista.com/2012/01/mobile-apps-for-events/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 14:25:03 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=1897</guid>
		<description><![CDATA[When I go out to dinner the whole experience goes something like this&#8230; Before:  what kind of food, which restaurant, what time, with who.  Once there:  What to drink, appetizer or not, entree, dessert or not, coffee.  After dinner:  That was good/bad.  If good, who do we want to take next time.  If bad, it&#8217;s forgotten. ...]]></description>
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		</item>
		<item>
		<title>7 Great Things That Happened in 2011</title>
		<link>http://zerista.com/2011/12/7-great-things-that-happened-in-2011/</link>
		<comments>http://zerista.com/2011/12/7-great-things-that-happened-in-2011/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 18:52:40 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=1888</guid>
		<description><![CDATA[Zerista&#8217;s Product and CEO were nominated for Product of the Year and Entrepreneur of the Year by the Colorado Technology Association (blushing) Zerista doubled it&#8217;s client roster and is now powering events on 6 continents, 12 industries from 500 attendees to 80,000 Zerista won Best Mobile Application in 2011 and Top Technology Innovator at the ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Apps for Events &#8211; 5 Things to Know</title>
		<link>http://zerista.com/2011/12/mobile-apps-for-events-5-things-to-know/</link>
		<comments>http://zerista.com/2011/12/mobile-apps-for-events-5-things-to-know/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 19:55:35 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Tips & Techniques]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=1901</guid>
		<description><![CDATA[1.  Mobile apps are not an island.  Successful mobile apps are part of an integrated attendee experience strategy that includes planning and personalizing before the events starts via a full website and includes a &#8220;here&#8217;s what I did&#8221; event community after the event is over. 2.  Not everyone has an iPhone.  Actually more people have Android ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing an Event? You Need to Go Viral</title>
		<link>http://zerista.com/2011/08/social-invite/</link>
		<comments>http://zerista.com/2011/08/social-invite/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 20:43:07 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Featured Feature]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Tips & Techniques]]></category>
		<category><![CDATA[Zerista]]></category>
		<category><![CDATA[ZeristaPRO Enhancements]]></category>
		<category><![CDATA[Event Planning Career]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mobile Networking Software]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Zerista Customer]]></category>
		<category><![CDATA[ZeristaPRO]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=1600</guid>
		<description><![CDATA[Why the cheesy image? Because viral marketing works. Even when you&#8217;re cheesy. See: Rebecca Black Our goal is to give you every tool possible to maximize your event. Your goal is to bring attendees to you, or your clients&#8217;, events. Unfortunately, traditional marketing isn&#8217;t always effective. The sad fact of the matter is that people ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Event Planners: Let Us Make You Look Good</title>
		<link>http://zerista.com/2011/08/event-planners-good/</link>
		<comments>http://zerista.com/2011/08/event-planners-good/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:56:39 +0000</pubDate>
		<dc:creator>Peter Hoskins</dc:creator>
				<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Events Matter]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Tips & Techniques]]></category>
		<category><![CDATA[Zerista]]></category>
		<category><![CDATA[ZeristaPRO Enhancements]]></category>
		<category><![CDATA[Administrative Dashboard]]></category>
		<category><![CDATA[Event Planning Career]]></category>
		<category><![CDATA[Mobile Networking Software]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Technology Industry]]></category>
		<category><![CDATA[ZeristaPRO]]></category>

		<guid isPermaLink="false">http://zerista.com/?p=1597</guid>
		<description><![CDATA[We built our company around the primary goals of the event planner (or, if you prefer, event organizer, event architect, or event director). You want people to register, attend, and get the most out of the experience. You want to create a buzz. At the moment of execution, you want your event to be valuable ...]]></description>
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