Why the cheesy image? Because viral marketing works. Even when you’re cheesy. See: Rebecca Black Our goal is to give you every tool possible to maximize your event. Your goal is to bring attendees to you, or your clients’, events. [...]
We built our company around the primary goals of the event planner (or, if you prefer, event organizer, event architect, or event director). You want people to register, attend, and get the most out of the experience. You want to [...]
Social media has radically shifted the paradigm in which making connections occurs, a change with huge ramifications for the event industry. According to comscore, the self-touted global source of digital market intelligence, as of February 2011 one out of every [...]
comScore, Inc., a leader in measuring the digital world, recently released it’s regular report on key trends in the U.S. mobile phone industry. According to the report, “for the three month average period ending in March, 234 million Americans ages [...]
Recently Anjanet (Zerista’s Project Manager extraordinaire), noticed that we almost exclusively use the title “Event Planners” throughout our website and Events Matter Blog, and that – well – there just might be some alternatives. So, in an effort to both spice [...]
How are events using social media? What levels of adoption should events expect? What are the common strategies and best practices? To answer these questions, we recently conducted extensive event industry research. We gathered data from more than 600 event [...]
There are a lot of great event social media blogs on the web – with many new ones seemingly popping up every day. Lots of really smart people are sharing their ideas and perspectives on how social media is changing [...]
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