Category "Event Planning"

There are 31 results found

Cvent Puts Meetings and Events on the Big Stage.

When the Curtain Rises, Will Event Management Software Rise to the Occasion? Last week, Cvent thrust event management software into the public market spotlight when it filed for an initial public offering. While the move has been anticipated for some […]

New School Tradeshows

This week, I went to a different kind of tradeshow. It stood out for a few reasons. The venue was different, sure — the event was on a ship — but that wasn’t what made it shine. Rather, it was different because, for the first time in a long time, I heard nothing but effusive praise from both buyers and sellers about the results they were taking away. […]

Reinvent THIS: Setting a Course for Change in Meetings and Events.

There’s been a lot of talk about reinvention lately. In April, event industry luminary Jeff Hurt published a compelling manifesto, calling for reinvention in meetings and events. And PCMA has even built its summer event around the topic. But, in an industry rooted in tradition, it seems that calls for action and change – and even threats of slow, apathy-fueled death – will continue to fall short until we more clearly define the end goal. […]

Four Keys to Selling Event Sponsorship in a Digital World

Getting money from event sponsors used to be easy. You’d find anything that costs money at your event – from floor space to show guides to coffee carts – and get someone to sponsor it. And that’s very much the same thinking that went in to early digital sponsorships. […]

Event Sponsorship Revenue Increases Via Mobile Apps

  Over the years it is easy for event organizers to continue to offer the same sponsorship packages to their prospects. Today, creative conference and trade show companies are developing  packages that give maximum exposure over live, mobile, and web-based […]

Increase Exhibitor ROI Through Mobile Event Management

  Zerista can deliver to your show a mobile-only app, an integrated mobile and web-based platform, or a full solution that includes Zerista Expo — an exhibitor marketing suite — that will give your organization a great additional revenue generation […]

Event Apps: The Global Technology Reviews Are In

“If you are looking for a complete and comprehensive event management platform with state-of-art app integration, look no further.” Zerista’s mobile and web-based event management solution was recently named top choice in a technology benchmark survey by B2B Marketing Magazine, […]

Mobile Apps — As Essential As Coffee At Your Events

As an event producer, you know that attendees now expect mobile access to show materials and social interaction at the show. What if you could provide that technology for a cost that works for your budget? Zerista, the award-winning event […]

Growing Trade Show Industry Means More Opportunity

“The $100 billion trade show industry has been growing nearly 3 percent over the past 18 months,” — Steven Hacker, president of the International Association of Exhibitions and Events in Dallas. The above quote if from a recent Bloombery BusinessWeek article “Wring the Most […]

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